现代情报2025，Vol.45Issue(3)：10-24,15.DOI:10.3969/j.issn.1008-0821.2025.03.002
内容平台个性化推荐合理性:构念与效应
Personalized Recommendation Rationality on Content Platforms:Construct and Effect
摘要
Abstract
[Purpose/Significance]Personalized recommendations have played a significant role in the commercial e-volution of diverse content platforms,with users'understanding growing deeper.While existing research extensively evalu-ates recommendation algorithms from a user-centric standpoint,there remains a gap in assessing these algorithms from an ethical perspective.Therefore,this study focuses on the ethical dimension,explores the rationality of personalized recom-mendations on content platforms and its impact on users'intention to continue using these platforms,aiming to fill this re-search gap.[Method/Process]This study,addressing both user interests and public welfare,employed normative analy-sis to introduce the concept of'Rationality of Personalized Recommendations on Content Platforms",comprising Technical Rationality,Content Rationality,and Ethical Rationality dimensions.Drawing from prior studies,the paper devised opera-tional indicators and constructed a scale to validate a theoretical model regarding the impact of recommendation rationality on users'intention to continue usage.Empirical research methodologies were utilized to investigate causal mechanisms.[Re-sult/Conclusion]Findings indicate that the newly developed scale for evaluating the rationality of personalized recommenda-tions on content platforms demonstrates high reliability and validity.Additionally,it reveals a significant positive influence on users'intention to continue using the platforms.关键词
内容平台/个性化推荐/合理性/用户满意度/持续使用意愿Key words
content platform/personalized recommendation/rationality/user satisfaction/continuance intention引用本文复制引用
李桂华,王曼旌..内容平台个性化推荐合理性:构念与效应[J].现代情报,2025,45(3):10-24,15.基金项目
国家社会科学基金项目"互联网内容平台信息操纵及其对用户信息行为的影响研究"(项目编号:22BTQ043). （项目编号:22BTQ043）
