现代情报2025，Vol.45Issue(3)：25-39,15.DOI:10.3969/j.issn.1008-0821.2025.03.003
广播式社交网络平台用户的信息规避行为动机研究
Research on Information Avoidance Behavior Motivation of Users of Broadcast Social Network Platform
摘要
Abstract
[Purpose/Significance]This paper explores the external inducements and internal motivations of users'in-formation avoidance behavior on broadcast social network platforms,reveals the rules of users'information avoidance behav-ior,and puts forward guiding suggestions for users to improve information utilization efficiency and enterprises to improve information service quality.[Method/Process]Based on S-O-R model,the factors and mechanism of information avoid-ance behavior of users of broadcast social network platform were analyzed by qualitative research method,and a model of in-formation avoidance behavior of users of broadcast social network platform was constructed based on their behavioral motiva-tion and action path.[Result/Conclusion]Information overload,information interest and weak connectivity were taken as external stimulus.It leads to the user's perceived cost and perceived value motivation,and then drives the user's informa-tion avoidance behavior.关键词
信息规避/广播式社交网络平台/S-O-R模型/扎根理论/行为动机Key words
information avoidance/broadcast social networking platform/S-O-R model/grounded theory/behav-ioral motivation引用本文复制引用
黄微,周思蒙,刘逸伦..广播式社交网络平台用户的信息规避行为动机研究[J].现代情报,2025,45(3):25-39,15.基金项目
国家自然科学基金面上项目"重大突发事件网络舆情受众的参与行为标定、轨迹拟合与靶向导控研究"(项目编号:72174072). （项目编号:72174072）
