现代情报2025，Vol.45Issue(3)：40-50,64,12.DOI:10.3969/j.issn.1008-0821.2025.03.004
基于C-A-C的生成式AI用户间歇性中辍行为研究
Research on Generative AI Users'Intermittent Discontinuance Based on the C-A-C
摘要
Abstract
[Purpose/Significance]As a passive behavior,users'intermittent discontinuance may make it difficult for generative AI to retain users and achieve a competitive advantage.Thus,it is necessary to examine the formation mechanism of user intermittent discontinuance and find the significant factors.[Method/Process]From a C-A-C perspective,this re-search examined the enablers and inhibitors of generative AI users'intermittent discontinuance.Enablers include privacy con-cern,information hallucination and cognitive dissonance,while inhibitors include intelligence,anthropomorphism,personal-ization and emotional commitment.SEM and fsQCA were adopted to conduct data analysis.[Results/Conclusions]Privacy concern and information hallucination affect cognitive dissonance,which further leads to intermittent discontinuation.Intelli-gence,anthropomorphism,and personalization affect emotional commitment,which prevents intermittent discontinuance.The results imply that generative AI needs to mitigate users'privacy concern and reduce information hallucination in order to lower cognitive dissonance.On the other hand,generative AI needs to enhance the intelligence,anthropomorphism,and personalization in order to increase users'emotional commitment and prevent their intermittent discontinuance.关键词
生成式AI/间歇性中辍/C-A-C/认知失调/情感承诺Key words
generative AI/intermittent discontinuance/C-A-C/cognitive dissonance/emotional commitment引用本文复制引用
周涛,张春雷,邓胜利..基于C-A-C的生成式AI用户间歇性中辍行为研究[J].现代情报,2025,45(3):40-50,64,12.基金项目
国家社会科学基金一般项目"基于隐私悖论的生成式AI用户信息披露形成机理与引导策略研究"(项目编号:24BGL310). （项目编号:24BGL310）
