现代情报2025，Vol.45Issue(3)：51-64,14.DOI:10.3969/j.issn.1008-0821.2025.03.005
健康类辟谣信息采纳意愿影响因素研究
Research on Influencing Factors of Health Rumor Refuting Information Adoption Intention
摘要
Abstract
[Purpose/Significance]Based on the characteristics of information itself and individual,this study ex-plores the influencing factors of the adoption intention of individual health rumor refuting information,and clarifies the influ-encing path of each influencing factor,so as to provide theoretical basis and enlightening suggestions for improving the ru-mor refuting effect of health rumor refuting information.[Method/Process]Based on the extended Information Adoption Model and Aristotle's rhetoric theory,this study constructed a model of influencing factors of health rumor refuting informa-tion adoption intention,and further verified the moderating effects of individual cognitive conflict and knowledge self-confi-dence on different influence paths.[Result/Conclusion]The results show that logos and ethos have a significant positive effect on information usefulness.Pathos,ethos and logos had a bias effect.Pathos,ethos and logos have a negative syner-gistic effect on information usefulness.On the conscious path,cognitive conflict positively moderates the effect of ethos and pathos on information usefulness,and knowledge self-confidence negatively moderates the effect of logos on information usefulness.In the unconscious path,knowledge self-confidence positively moderates the influence of information usefulness on information adoption intention and negatively moderates the influence of herding factors on information adoption.关键词
健康信息采纳意愿/辟谣信息/亚里士多德修辞学理论/信息有用性Key words
health information adoption intention/rumor refuting information/aristotle's rhetoric theory/information usefulness引用本文复制引用
庄家正,林雨婷,陈忆金..健康类辟谣信息采纳意愿影响因素研究[J].现代情报,2025,45(3):51-64,14.基金项目
国家社会科学基金一般项目"健康信息用户'搜索即学习'过程中的知识结构演化规律研究"(项目编号:20BTQ075). （项目编号:20BTQ075）
