农业展望2024，Vol.20Issue(10)：50-54,5.
数字经济时代新疆特色农产品网络营销策略研究
Network Marketing Strategy of Characteristic Agricultural Products in Xinjiang in Digital Economy Era
摘要
Abstract
With the rapid development of information technology and the Internet,e-commerce has become an important force in promoting the development of China's digital economy.In particular,the rise of"Internet plus"has made the online sales model increasingly popular,injecting new vitality into all walks of life.In the field of agriculture,with the help of"Internet plus"technology,specialty agricultural products have realized a seamless connection with the market,and through online marketing,specialty agricultural products can be widely promoted and publicized,which not only conforms to the trend of the times,but also greatly enhances the market competitiveness of agricultural products.However,there are still many shortcomings in the online marketing link of the characteristic agricultural products,such as poor sales channels,improper marketing strategies,etc.,these problems have restricted the market effect of agricultural products to a certain extent.Based on analyzing the significance and advantages of online sales of specialty agricultural products in Xinjiang under the background of digital economy,optimization strategies for network marketing were put forward to enhance the market influence of characteristic agricultural products and promote the high-quality development of agriculture in Xinjiang.关键词
网络营销/数字经济/特色农产品/"互联网+"/新疆Key words
network marketing/digital economy/characteristic agricultural products/"Internet plus"/Xinjiang引用本文复制引用
穆露露,杨忠娜..数字经济时代新疆特色农产品网络营销策略研究[J].农业展望,2024,20(10):50-54,5.基金项目
塔里木大学研究生科研创新项目(TDGRI202267) （TDGRI202267）
塔里木大学研究生教育教学改革研究项目(TDETR202218) （TDETR202218）
