智慧农业导刊2025，Vol.5Issue(5)：107-111,5.DOI:10.20028/j.zhnydk.2025.05.024
消费者对石门柑橘的购买行为及影响因素研究
廖寅丽1
作者信息
- 1. 湖南农业大学 公共管理与法学学院,长沙 410125
- 折叠
摘要
Abstract
Grasping the laws of the consumer market and understanding consumers'requirements for Shimen citrus are of far-reaching significance for promoting the development of Shimen citrus industry and further realizing rural revitalization.Based on questionnaire data,this paper established a binary logistic regression model to analyze and study the factors affecting citrus consumption in Shimen.The study found that purchasing motivation,purchasing channels,and ways to obtain agricultural product information have a significant impact on Shimen citrus purchasing behavior;in addition,gender,average monthly household income and consumer education level have a significant impact on Shimen citrus consumers'purchasing behavior.In this regard,the article puts forward suggestions such as accelerating the brand construction of Shimen citrus regions,promoting product diversification,and optimizing the Shimen citrus market network to promote the sustainable development of Shimen citrus.关键词
石门柑橘/消费者行为/二元logistic回归/品牌化/农产品Key words
Shimen citrus/consumer behavior/binary logistic regression/branding/agricultural product分类
管理科学引用本文复制引用
廖寅丽..消费者对石门柑橘的购买行为及影响因素研究[J].智慧农业导刊,2025,5(5):107-111,5.
