智慧农业导刊2025，Vol.5Issue(5)：112-115,4.DOI:10.20028/j.zhnydk.2025.05.025
电商驱动农业产业链数字化的应用探究
摘要
Abstract
With the rapid development of Internet technology,e-commerce is profoundly affecting all parts of the agricultural industry chain and promoting the digital transformation of the agricultural industry chain.Taking advantage of the platform advantages of e-commerce,we not only rapidly expand the market space of the agricultural industry,but also effectively solve the problems of single agricultural product sales channels,weak brand influence and insufficient innovation capabilities by accurately capturing and effectively connecting consumer needs,thereby empowering China.Digitalization of the agricultural industry chain,digital agriculture has become an important trend and direction in the development of modern agriculture.Among them,e-commerce has made a huge role and contribution to the development of the digitalization of the agricultural industry chain.This paper reviews the mechanism of how e-commerce drives the digitalization of the agricultural industry chain,analyzes the positive effects brought by this process,points out the challenges faced at this stage,and puts forward relevant policy suggestions on this basis.关键词
数字经济/数字化转型/驱动/农业电商/产业链数字化Key words
digital economy/digital transformation/driving/agricultural e-commerce/digitalization of industrial chain分类
管理科学引用本文复制引用
李涛,徐清华..电商驱动农业产业链数字化的应用探究[J].智慧农业导刊,2025,5(5):112-115,4.基金项目
2024年度河南省软科学研究计划项目(242400412024) （242400412024）
河南理工大学校级人文社会科学研究基金项目(SKB2023-04) （SKB2023-04）
河南理工大学2024年度国家社科基金年度预研项目(SKB2024-04) （SKB2024-04）
