资源开发与市场2025，Vol.41Issue(2)：292-302,11.DOI:10.3969/j.issn.1005-8141.2025.02.015
场所精神意象:基于UGC的城乡休闲打卡地情感分异研究
Place spirit:A study on the sentiment differentiation of urban and rural leisure places based on UGC
摘要
Abstract
Based on the Weibo check-in data of Beijing during summer vacation,this paper took urban and rural leisure places as the research object,and based on the technologies of big data acquisition and processing,spatial analysis and visualization,natural lan-guage processing,to explore mechanism of spatial differentiation,sentiment characteristics,sentiment attribution and place spirit of urban and rural leisure places.The results showed that:① The visits to leisure places in Beijing summer were more concentrated in urban ar-eas.In rural areas,visits were more likely located in"landscape-water-axis-village"and other specific spatial areas.The place sen-timent probability was interwoven between urban and rural areas,mainly positive sentiment,without a specific geographical location tendency.② All leisure places could be summarized into 7 categories and 27 subcategories,among which cultural experience places showed the highest proportion of positive sentiment,followed by accommodation & camping places and scenic spots & parks,and other types were roughly the same.③ Place sentiment mainly came from the place functional quality,service quality,surrounding environ-ment,tourism reflection,mood experience and so on.④ The dominant functional quality of the place,the comprehensiveness and diver-sity of the place function,the role of the place in the urban and rural leisure system,and the guidance of network traffic made the place show specific functional and spiritual imagery.关键词
场所精神/休闲打卡地/休闲大数据/情感分析Key words
Place spirit/leisure check-in place/leisure big data/sentiment analysis分类
管理科学引用本文复制引用
王润,龙飞,田大江,杜洋..场所精神意象:基于UGC的城乡休闲打卡地情感分异研究[J].资源开发与市场,2025,41(2):292-302,11.基金项目
北京市教育委员会科研计划(编号:SM202310020001) （编号:SM202310020001）
北京农学院繁荣社科行动计划人文社科专项(编号:FRSK-2024-013). （编号:FRSK-2024-013）
