当代经济管理2025，Vol.47Issue(1)：24-30,7.DOI:10.13253/j.cnki.ddjjgl.2025.01.004
习近平经济思想引领新时代市场营销创新发展
Xi Jinping's Economic Thought Leads Innovative Development of Marketing for a New Era
摘要
Abstract
Since the 18th National Congress of the Communist Party of China,under the leadership of Xi Jinping,the Central Committee has responded to complex domestic and international challenges by proposing a series of original concepts,ideas,and strategies aimed at advancing the strategic vision of national rejuvenation.These contributions have culminated in the development of Xi Jinping's Economic Thought,which provides a foundational framework,theoretical guidance,and strategic direction for the innovative development of marketing in China for the new era.Grounded in Xi Jinping's Economic Thought,the innovation of China's marketing should be centered around meeting the people's growing needs for a better life,with the core objective of building a high-level socialist market economy.Xi Jinping's Economic Thought offers a comprehensive analysis of the drivers behind high-quality development and the market environment,encapsulated in five key theories:market entity theory,supply quality theory,business environment theory,market scale theory,and international market theory.These theories outline the favorable conditions and potential for innovative development of marketing in China.To fully implement Xi Jinping's Economic Thought,marketing innovation should strategically focus on five key areas:brand building,digital marketing,green consumption,cultural industries,and theoretical independence.Through this approach,marketing in China can better serve the broader goals of comprehensive reform and the realization of Chinese-style modernization,as outlined in the Third Plenary Session of the 20th Central Committee of the Communist Party of China.关键词
习近平经济思想/党的二十届三中全会/市场营销/创新引领Key words
Xi Jinping's economic thought/the third plenary session of the 20th CPC Central Committee/marketing/innovation leads分类
管理科学引用本文复制引用
张梓琪,郭国庆..习近平经济思想引领新时代市场营销创新发展[J].当代经济管理,2025,47(1):24-30,7.基金项目
中国人民大学科学研究基金项目"中国市场营销思想史"(22XNLG08) （22XNLG08）
中国人民大学中华民族现代文明研究项目"中华传统营销理念创造性转化与创新性发展研究"(202330269) （202330269）
中国人民大学2023年度拔尖创新人才培育资助计划成果. （）
