当代经济管理2025，Vol.47Issue(3)：61-68,8.DOI:10.13253/j.cnki.ddjjgl.2025.03.007
新质生产力赋能农产品区域公用品牌提升:理论逻辑与路径优化
The Empowerment of New Quality Productive Forces in Enhancing Regional Public Brands of Agricultural Products:Theoretical Logic and Path Optimization
摘要
Abstract
The construction and enhancement of regional public brands for agricultural products is a crucial aspect of promoting rural revitalization.This study delves into the fundamental connotations of new quality productive forces in the development of regional public brands for agricultural products and proposes a theoretical framework for how these forces enhance such brands.New quality productive forces facilitate the integration of new and old produc-tion factors,innovation and upgrading in the construction process,and the formation of adaptive new production relations through new production factors,technologies,and models,thereby enhancing the development of regional public brands for agricultural products.Based on the current state of these brands,the study analyzes the realistic foundations and challenges faced by the enhancement of regional public brands through new productive forces.Building on this,four optimization pathways are proposed:strengthening top-level design and supporting institutional systems,focusing on the enhance-ment and transformation of core technologies,cultivating a high-level team of new-type talents,and improving and upgrading infrastructure in key regions.关键词
新质生产力/农产品区域公用品牌/提升/理论逻辑/路径优化Key words
new quality productive forces/regional public brands of agricultural products/enhancement/theoretical logic/path optimization分类
管理科学引用本文复制引用
张倩楠,李翠霞..新质生产力赋能农产品区域公用品牌提升:理论逻辑与路径优化[J].当代经济管理,2025,47(3):61-68,8.基金项目
国家自然科学基金面上项目(71673042) （71673042）
高层次人才科研启动金(10000-21311201/079) （10000-21311201/079）
中宣部文化名家暨"四个一批"人才自选项目(201801). （201801）
