华侨大学学报（哲学社会科学版）Issue(1)：128-137,10.
基于"场景"构建的文化遗产类节目意象生成与价值传递
Image Generation and Value Transmission of Cultural Heritage Programs Based on"Scene":Taking"China in Intangible Cultural Heritage"as an Example
摘要
Abstract
The media communication ecology characterized by a visual turn endows the"scenes"in cultural heritage TV programs with the crucial role of re-presenting the essence of cultural heritage while serving as a bridge that connects the e-motions and experiences of the audience.An analysis of the visual scene re-presentation methods and image-generating mechanisms of the program"China in Intangible Cultural Heritage"on the China Central Radio and TV reveals that the program accentuates cultural value through multidimensional scenes,including the visual combination of diverse cultural symbols,the integration of temporal and spatial scenes in cultural transmission,and the ritual performances in everyday set-tings.Moreover,the program re-creates and constructs ethnic,historical,and fashion images to stimulate cultural belong-ing,cultural inheritance,and cultural practice.Therefore,in order to achieve effective value transmission between tradi-tional culture and the audiences,cultural heritage programs need to begin with scene construction practice,utilizing the ap-plication and combination of visual scenes through methods such as abstracting images from viewing,fanning out from point to area,integrating emotions into reasoning to achieve the goals of cultural value transmission and aesthetic education.关键词
视觉场景/文化价值引导/《非遗里的中国》/文化遗产类综艺节目Key words
visual scene/guidance of cultural values/"China in Intangible Cultural Heritage"/cultural heritage TV pro-grams分类
社会科学引用本文复制引用
徐静,杜兴远..基于"场景"构建的文化遗产类节目意象生成与价值传递[J].华侨大学学报（哲学社会科学版）,2025,(1):128-137,10.基金项目
华侨大学高层次人才科研启动费项目"社交媒体女性形象研究"(24SKBS007) （24SKBS007）
广东省社会科学基金项目"一国两制背景下大陆媒体在粤港澳的"四力"现状评测与提升机制研究"(GD22CXW05) （GD22CXW05）
