经济与管理2025，Vol.39Issue(2)：31-40,10.
双维数字化转型战略与新产品开发绩效
Two-Dimensional Digital Transformation Strategy and New Product Development Performance:The Moderating Role of Innovation Openness
摘要
Abstract
The key impact of digital transformation strategy(DTS)on new product development(NPD)performance is examined in the context of"digital-real integration development",and a sample of 272 valid enterprises is used to explore the mechanisms and intensi-ty differences of the two-dimensional DTS on NPD efficiency and NPD effectiveness,and to further verify the moderating role of inno-vation openness on the above-mentioned relationships.It is found that both production process digitization strategies(PPDS)and busi-ness model digitization strategies(BMDS)can promote NPD efficiency and the PPDS has a stronger positive effect,while both DTS can promote NPD effectiveness and the BMDS has a stronger positive effect.Meanwhile,stronger innovation openness not only positive-ly moderates the relationship between PPDS and NPD performance,but also enhances the positive effects between BMDS and the two dimensions of NPD performance.关键词
数字化转型/新产品开发/创新开放度Key words
digital transformation/new product development/innovation openness分类
管理科学引用本文复制引用
邓程,张雪..双维数字化转型战略与新产品开发绩效[J].经济与管理,2025,39(2):31-40,10.基金项目
国家自然科学基金青年项目(72402168) （72402168）
教育部人文社科青年基金项目(23XJC630001) （23XJC630001）
陕西省社会科学基金项目(2024R043) （2024R043）
