科技智囊Issue(2)：72-78,7.DOI:10.19881/j.cnki.1006-3676.2025.02.09
网红直播的数字劳动异化现象分析及其应对策略
The Analysis of Digital Labor Alienation in Live Streaming and Its Countermeasures
摘要
Abstract
[Research purpose]In the context of digitalization,putting the theory of labor alienation on a digital labor context,it investigates the phenomenon of live video streaming.In this process,it can be found that behind live video streaming,it is that capital is manipulating.Therefore their labor is deviated from the original labor form under the influence of digitalization.It is of great significance to fostering a conducive environment for the growth of livestreaming influencers.[Research method]In the process of analyzing the phenomenon of digital labor alienation in live video streaming and its coping strategies,this article first employs the literature review method,drawing on Marx's theory of labor alienation and the existing research results of domestic and foreign scholars on digital labor,labor alienation,and internet celebrity live video streaming,providing a reference basis for the analysis of the phenomenon of digital labor alienation in live video streaming and its countermeasures.[Research conclusion]In the era of digital information,live video streaming has become a realistic problem that society is concerned.On the basis of digitalization,the sustainable development of live video streaming is promoted.So that live video streaming,in the pursuit of economic benefits,can also better take into account social benefits at the same time,to create new vitality for social development.关键词
数字时代/数字劳动/数字劳动者/网红直播/劳动异化Key words
digital era/digital labor/digital workers/live video streaming/labor alienation分类
马克思主义、列宁主义、毛泽东思想、邓小平理论引用本文复制引用
薛孚,付珍..网红直播的数字劳动异化现象分析及其应对策略[J].科技智囊,2025,(2):72-78,7.基金项目
2022年度辽宁省教育厅高校基本科研项目"马克思主义视域下的元宇宙研究"(LJKMR20220802). （LJKMR20220802）
