山西农业大学学报（社会科学版）2025，Vol.24Issue(2)：60-70,11.DOI:10.13842/j.cnki.issn1671-816X.2025.02.007
区域农业品牌提升小农户可持续生计的机制研究
Mechanism of regional agricultural branding in enhancing smallholder Farmers'sustainable livelihood
摘要
Abstract
The development of regional agricultural branding is crucial for integrating smallholder farmers with modern agricul-ture.Understanding how agricultural branding enhances their sustainable livelihoods is key to achieving"prosperity through brand-ing".Existing research often focuses on consumption but overlooks production and farmers behavior,impeding the adoption of ad-vanced practices.This study evaluates the impact of branding on smallholder livelihoods through product standardization,brand organization,and brand premium.Using the Sustainable Livelihoods Approach(SLA),it examines how differences in livelihood capital influence farmers'responses to branded agriculture and clarifies the synergistic effects.It identifies the process and chal-lenges of branding's impact on smallholder livelihoods and offers recommendations.This research shifts the focus from traditional poverty alleviation to market-driven branding policies,expanding livelihood studies and offering insights for rural revitalization and shared prosperity.关键词
区域农业品牌/可持续生计/小农户/脆弱性Key words
Regional agricultural branding/Sustainable livelihood/Smallholder farmers/Vulnerability分类
管理科学引用本文复制引用
袁文华,李慧琳..区域农业品牌提升小农户可持续生计的机制研究[J].山西农业大学学报（社会科学版）,2025,24(2):60-70,11.基金项目
国家自然科学基金"区域特色农业品牌对小农户生计资本与农业绿色发展的影响机制及情景模拟研究"(42301242) （42301242）
教育部人文社科项目"区域农业品牌嵌入下农户生计资本对农业生产效率的驱动机制与政策调控研究"(22YJC790158) （22YJC790158）
山东省社会科学规划研究专项(重大理论和现实问题协同创新研究专项)"山东省黄河流域全域生态产品价值实现机制与路径优化研究"(24CCXJ12) （重大理论和现实问题协同创新研究专项）
