沈阳农业大学学报（社会科学版）2024，Vol.26Issue(6)：710-718,9.DOI:10.3969/j.issn.1008-9713.2024.06.008
"洋网红"传播中国乡土故事的叙事策略、效果及优化
Narrative Strategies,Effects and Optimization of Foreign Online Celebrities in Disseminating Chinese Native Stories
摘要
Abstract
Telling China's story and spreading China's voice,an important theoretical innovation of the Party's propaganda and ideological work,is an important task to strengthen China's international communication capacity building.Telling good stories about China's countryside is of great significance to the construction of socialist culture with Chinese characteristics as a powerful way to build and spread rural culture.Showing the real image of China's countryside through the perspective of foreigners can provide more far-reaching and sustainable empowerment for the cultural construction in the new era.The original short videos of foreign online celebrities which record China's vernacular stories have demonstrated the interaction and empowerment of multiple symbols,the interpretation and deep description of multiple narratives as well as the dual cultural interpretation strategies in cross-cultural communication,and their main effects are:enriching the innovative practical paths of cross-cultural communication of China's image,and melting the interactive discourse expression of telling China's vernacular stories well.The main effects of this strategy are:enrich the innovative practical approaches for cross-cultural communication of China's image.integrate the interactive discourse expression for telling Chinese local stories well.activate the diversified power of subjects in Chinese local culture communication.However,there are still issues such as cultural interpretation remaining superficial,biases in information transmission and a lack of innovation in content creation.In this regard,it is necessary to further optimize the way of foreign online celebrities spreading China's vernacular stories by digging deeper into the cultural connotation,strengthening the content of the risk control,and innovating the communication strategy,so as to tell China's countryside stories to the world more effectively and show the real,three-dimensional and comprehensive image of China.关键词
讲好中国故事/乡村文化/跨文化传播/"洋网红"Key words
telling china's story well/rural culture/intercultural communication/foreign online celebrity分类
社会科学引用本文复制引用
赵倚墨,田占伟.."洋网红"传播中国乡土故事的叙事策略、效果及优化[J].沈阳农业大学学报（社会科学版）,2024,26(6):710-718,9.基金项目
国家社会科学基金一般项目(22BXW052) （22BXW052）
国际中文教育研究课题(23YH45D) （23YH45D）
