现代农业2025，Vol.50Issue(1)：47-57,11.
农户绿色生产行为的影响因素研究
Research on the Influencing Factors of Green Production Behavior in Farmers:Based on Survey Data of 810 Farmers in Pingdu County-level City,Shandong Province
摘要
Abstract
The green development of agriculture is an intrinsic driving force for promoting high-quality agricultural development,and the green production behavior of farmers is a key link in achieving green agricultural development.The paper was based on research data from 810 households in Pindu County-level City,Shandong Province,an ordered Logit model was used to analyze the effects of government actions,market mechanisms and community governance on green production behaviors of farmers.The results showed that:Among the factors influencing the green production behavior of farmers,government publicity and promotion,government training and guidance,and government regulation all had a significant positive effect;market information service and sales rule constraints in market mechanism had significant positive effect;neighborhood demonstration in community gover nance also possessed a significant positive effect;in the control variables,gender,age,and labor force had significant negative effects on the influencing factors of green production behavior in farmers while household income level had a significant positive effect.Heterogeneity analysis suggested that there was a significant difference between neighborhood demonstration in promoting green production among low-income and high-income farmers.Therefore,the government should formulate diversified support policies,activate green production dynamics,build green agricultural markets,stimulate demand for green products;improve the rural community regulatory system,regulate the production behavior of farmers;and play the full synergistic governance roles of the government,the market and the community in order to effectively promote the green development of agriculture.关键词
政府行为/市场机制/社区治理/绿色生产行为/有序Logit模型Key words
government behavior/market mechanism/community governance/green production behavior/ordered-Logit model分类
管理科学引用本文复制引用
马丽,刘雨昂..农户绿色生产行为的影响因素研究[J].现代农业,2025,50(1):47-57,11.基金项目
黑龙江省社会科学基金项目"黑龙江省粮食安全与耕地保护协同机制研究"(24JYB007). （24JYB007）
