现代农业2025，Vol.50Issue(1)：86-95,10.
政策价值认同对农户环境整治参与意愿的影响
The Impact of Policy Value Identification on Willingness of Farmer to Participate in Environmental Remediation——Analysis of Mediating Effect of Cost Perception and Moderating Effect of Face Consciousness
摘要
Abstract
It is of great significance to the construction of ecologically livable villages to mobilize farmers to participate in rural environmental improvement and play the main role.The article employed ordered Probit model and moderated mediation effect test to clarify the influence mechanism of policy value identification,cost perception and face consciousness on farmers'willingness to participate in environmental remediation based on 743 research data from farmers in Feixi County,Hefei City.The results show that:50.06%of the interviewed farmers'willingness to participate in rural environmental remediation was at the general level and below,and the farmers'enthusiasm for participating in environmental remediation needed to be improved.Policy value identification and face consciousness had a significant positive effect on farmers'willingness to participate,while cost perception had a significant negative effect.Cost perception played a partial mediating role between policy value identification and farmers'willingness to participate,and improving farmers'policy value identification of rural environmental remediation could reduce the inhibiting effect of cost perception on farmers'willingness to participate.The face consciousness also played a positive moderating role between the policy value identification and farmers'willingness to participate,and the influence of the policy value identification on the farmers'willingness to participate would be enhanced when the farmers'face consciousness was stronger.Therefore,it should improve the policy value identification of rural households by strengthening the publicity and education on rural environmental improvement.Measures such as encouraging a variety of forms of participation based on individual endowment differences to reduce the cost perception of farmers,creating a community atmosphere for all to participate in environmental remediation,and play ing the positive role of the face consciousness,should be taken to increase the motivation of farmers to participate in environmental remediation.关键词
农村环境整治/参与意愿/政策价值认同/成本感知/面子意识Key words
rural environmental remediation/willingness to participate/policy value identification/cost perception/face consciousness分类
管理科学引用本文复制引用
付文凤,翟原青,张月涛..政策价值认同对农户环境整治参与意愿的影响[J].现代农业,2025,50(1):86-95,10.基金项目
安徽省哲学社会科学规划项目"安徽省农村人居环境整治研究:驱动机理、效益评价及提升路径"(AHSKQ2019D011). （AHSKQ2019D011）
