信阳师范学院学报（哲学社会科学版）2025，Vol.45Issue(1)：134-140,7.DOI:10.3969/j.issn.2097-5821.2025.01.021
"中原书风"文化品牌的形成、价值与传播路径
"Zhongyuan Calligraphy Style"Cultural Brand:Formation,Value and Dissemination Paths
摘要
Abstract
Zhongyuan Calligraphy stands as a cherished treasure within the realm of Chinese culture and art. The oracle bone in-scriptions discovered at Yinxu are recognized as the earliest systematic Chinese characters,marking the Central Plains as the cradle of Chinese writing. This region has inherited a wealth of renowned stele inscriptions and produced numerous esteemed calligraphers,establishing it as one of the most resource-rich areas for ancient Chinese calligraphy. Beyond chronicling the evo-lution of Chinese civilization,ancient Zhongyuan Calligraphy,with its robust artistic flair,has come to embody the cultural i-dentity of the Central Plains. In contemporary times,particularly from the 1980s onwards,a significant cohort of calligraphers in the Central Plains has dedicated themselves to unearthing and perpetuating the ancient calligraphic traditions of the region. This endeavor has culminated in the formation of the Zhongyuan Calligraphy Style,a fashionable trend both domestically and internationally,exerting a profound influence on the prosperity and advancement of modern Chinese Calligraphy. The excep-tional culture of the Chinese nation necessitates widespread and profound dissemination to reveal its immense power. With the continuous emergence of novel cultural communication media,the traditional studio-style communication of calligraphy art has faced considerable disruption. New media platforms,such as self-media,have emerged as crucial avenues for mass communica-tion and the spread of calligraphy. To further amplify the reach of the "Zhongyuan Calligraphy Style" cultural brand,it is im-perative to explore innovative,novel,and publicly embracing communication channels.关键词
中原书风/文化品牌与传播/河南形象Key words
Zhongyuan Calligraphy Style/cultural brand/Henan image分类
社会科学引用本文复制引用
刘怡露.."中原书风"文化品牌的形成、价值与传播路径[J].信阳师范学院学报（哲学社会科学版）,2025,45(1):134-140,7.基金项目
河南省教育厅哲学社会科学基础研究重大项目(2019-JCZD-018) （2019-JCZD-018）
信阳师范大学2024年度青年科研基金项目(2024-QN-018) （2024-QN-018）
