中国农业资源与区划2025，Vol.46Issue(1)：62-72,11.DOI:10.7621/cjarrp.1005-9121.20250106
数字技术应用对粮农绿色生产技术采纳行为的影响研究
EFFECT OF DIGITAL TECHNOLOGY APPLICATION ON GRAIN GROWER'S BEHAVIOR OF GREEN PRODUCTION TECHNOLOGY ADOPTION
摘要
Abstract
Green production technology is an important basis for the green development of agriculture,and the application of digital technology provides an important support for promoting grain growers to adopt green production technology.Based on the data of 1 591 micro-surveys of grain growers in Jiangxi province,this paper empirically analyzed the influence of digital technology application on the adoption of green production technology of grain growers from four dimensions:digital information acquisition,online purchasing of agricultural materials,digital technology use and e-commerce sales of agricultural products,and analyzed the moderating effect of digital literacy.And the Ordered Probit model was used to analyze and test the robustness.The results were listed as follows.(1)The application of digital technologies significantly promoted the adoption of green production technologies of grain growers.Specifically,digital information acquisition,online purchasing of agricultural materials and digital technology use had significant positive effects on the adoption of green production technology of grain growers.The effect of e-commerce sales of agricultural products on the adoption of green production technology was not significant.The application of digital technology could significantly and positively affect the adoption of green pest control technology,organic fertilizer application and the recycling of agricultural film and pesticide packaging,while the positive effect on the adoption of soil testing and fertilizer application technology and straw pulverization was not significant.(2)The results of moderating effect analysis showed that digital literacy had a positive moderating effect on the process of digital technology application affecting green production technology adoption behavior,and the impact of digital technology application on green production technology adoption behavior would continue to increase with the improvement of digital literacy.(3)The heterogeneity analysis results showed that digital technology application had a greater impact on the adoption behavior of green production technology by large grain-households than by small-scale households.Therefore,the application of digital technology can significantly promote the adoption of green production technology of grain growers.Based on this,the paper puts forward some policy suggestions,such as promoting the application of digital technology and strengthening the accumulation of digital literacy of farmers.关键词
数字技术应用/绿色生产技术/数字素养/粮农Key words
digital technology application/green production technology/digital literacy/grain growers分类
管理科学引用本文复制引用
熊飞雪,游成勋,朱述斌..数字技术应用对粮农绿色生产技术采纳行为的影响研究[J].中国农业资源与区划,2025,46(1):62-72,11.基金项目
国家自然科学基金项目"城乡融合发展背景下粮食主产区农地流转机制及优选模式研究——以江西为例"(71840013) （71840013）
