贵州三都水族马尾绣推广营销策略OA

With the strengthening of the awareness of intangible cultural heritage protection,horsetail embroidery has gradually been favored by consumers at home and abroad,and has become an important part of cultural and creative products and tourist souvenirs.This provides an opportunity for local residents to increase their income and helps promote the development of the local economy.However,due to the impact of modern industrial civilization and the change of people's aesthetic taste,horsetail embroidery,an ancient craft,is facing the inheritance crisis and needs to be protected urgently.This paper will analyze the inheritance and protection practice of horsetail embroidery,and develop artistic products with Qiannan characteristics and modern industrial flavor,which will lay a good foundation for the inheritance and future development of horsetail embroidery.