鞋类工艺与设计2025，Vol.5Issue(4)：2-4,3.DOI:10.3969/j.issn.2096-3793.2025-04-001
贵州三都水族马尾绣推广营销策略
Promotion and Marketing Strategy of Shui Nationality Horsetail Embroidery in Sandu,Guizhou
摘要
Abstract
With the strengthening of the awareness of intangible cultural heritage protection,horsetail embroidery has gradually been favored by consumers at home and abroad,and has become an important part of cultural and creative products and tourist souvenirs.This provides an opportunity for local residents to increase their income and helps promote the development of the local economy.However,due to the impact of modern industrial civilization and the change of people's aesthetic taste,horsetail embroidery,an ancient craft,is facing the inheritance crisis and needs to be protected urgently.This paper will analyze the inheritance and protection practice of horsetail embroidery,and develop artistic products with Qiannan characteristics and modern industrial flavor,which will lay a good foundation for the inheritance and future development of horsetail embroidery.关键词
水族马尾绣/非遗文化传承Key words
shui nationality horsetail embroidery/inheritance of intangible cultural heritage分类
社会科学引用本文复制引用
罗浪玲,刘昭露,聂久英,游丽..贵州三都水族马尾绣推广营销策略[J].鞋类工艺与设计,2025,5(4):2-4,3.基金项目
2023年贵州省大学生创新创业训练项目《贵州三都水族马尾绣市场推广策略研究》(项目编号:S202311731007) （项目编号:S202311731007）
