鞋类工艺与设计2025，Vol.5Issue(4)：179-181,3.DOI:10.3969/j.issn.2096-3793.2025-04-058
地域文化背景下安阳城市品牌IP形象设计研究
Research on the IP Image Design of Anyang City Brand under the Regional Cultural Background
摘要
Abstract
With the continuous development of tourism,the IP image design and development of cities have been valued by the government and the public,and the phenomenon of"IP fever"has appeared.Anyang city has a profound history and culture,but it lacks an innovative IP image combined with regional culture in the digital information age.Through sorting out and reshaping the regional characteristic culture of Anyang city,a new design ideas and strategies are formed from the direction of the concept,classification and expression form of IP image design.While inheriting the characteristics of traditional cultural elements and combining with the modern design concept,the IP image with the regional cultural characteristics of Anyang city is designed and developed,aiming to establish a unique image for Anyang city,in order to enhance the tourism competitiveness of Anyang city.关键词
安阳/地域文化/城市品牌/IP形象设计Key words
anyang/regional culture/city brand/ip image design分类
社会科学引用本文复制引用
赵思琪,苏琳玉..地域文化背景下安阳城市品牌IP形象设计研究[J].鞋类工艺与设计,2025,5(4):179-181,3.
