鞋类工艺与设计2025，Vol.5Issue(5)：30-32,3.DOI:10.3969/j.issn.2096-3793.2025-05-010
文旅融合视域下邵阳非遗文化IP形象设计研究
IP Image Design of Shaoyang Intangible Cultural Heritage from the Perspective of Cultural and Tourism Integration
摘要
Abstract
The protection and inheritance of traditional culture requires new ways and thinking.This paper takes Shaoyang intangible cultural heritage"blue printing"as an example to explore the methods and significance of its image design in the perspective of cultural and tourism integration.In-depth study of the artistic characteristics and cultural connotation of blue printing,relying on Shaoyang's cultural resources,integration and innovation,design a cultural IP image with local characteristics and characteristics of the times,and finally implant relevant promotional strategies and application scenarios,aiming to promote the ecological development of blue printing culture.关键词
非遗文化/IP形象设计/蓝印花Key words
non-heritage culture/ip image design/blue prints分类
社会科学引用本文复制引用
彭超..文旅融合视域下邵阳非遗文化IP形象设计研究[J].鞋类工艺与设计,2025,5(5):30-32,3.基金项目
2024年度邵阳市社会科学成果科研课题《文旅融合视域下邵阳非遗文化IP形象设计研究——以蓝印花为例》(项目编号:24YBB38) （项目编号:24YBB38）
