鞋类工艺与设计2025，Vol.5Issue(5)：100-102,3.DOI:10.3969/j.issn.2096-3793.2025-05-033
乡村振兴视域下非物质文化遗产产品包装研究
Research on Packaging of Intangible Cultural Heritage Products from the Perspective of Rural Revitalization——Taking Renhua Shitang Duihua Rice Wine as an Example
摘要
Abstract
This article takes Renhua Shitang Duihua Rice Wine as an example to explore its packaging design strategy as an intangible cultural heritage product.By analyzing the historical and cultural background,packaging design status,and market demand of Shitangduihua rice wine,strategies such as combining regional culture,enhancing brand awareness,and innovating packaging forms are proposed to promote the market competitiveness of Shitangduihua rice wine and help rural revitalization.关键词
乡村振兴/非物质文化遗产/产品包装/仁化石塘堆花米酒Key words
rural revitalization/intangible cultural heritage/product packaging/renhua shitang duihua rice wine分类
社会科学引用本文复制引用
谭曦..乡村振兴视域下非物质文化遗产产品包装研究[J].鞋类工艺与设计,2025,5(5):100-102,3.基金项目
广东省广东松山职业技术学院2022年度校级科研项目《乡村振兴视域下非物质文化遗产产品包装研究——以仁化石塘堆花米酒为例》(项目编号:2022SKYB05) （项目编号:2022SKYB05）
