安顺学院学报2025，Vol.27Issue(1)：15-22,8.
文旅融合背景下避暑旅游高质量发展路径研究
Research on the High Quality Development Path of Summer Resort Tourism under the Background of Cultural Tourism Integration:A Case Study of Shenyang City
摘要
Abstract
Based on the development background of cultural and tourism integration,using methods such as literature research and SWOT analysis,this paper systematically studies the conditions,current situation,and existing problems of the development of summer tourism in Shenyang.Research has shown that the advantages of developing summer tourism in Shenyang lie in its location,transportation,resource environment,and regional culture;The disadvantage lies in the lack of distinctive product features,incon-sistent brand image,and the need to improve service quality;Facing development opportunities of increas-ing demand,policy support,and cultural tourism integration;We need to pay attention to threats from market competition and climate change.At the same time,specific paths are proposed to promote the de-velopment of regional summer tourism,mainly including diversified development of characteristic prod-ucts,shaping and promoting brand image,continuously improving service quality,etc.,in order to pro-vide reference and reference for promoting the high-quality development of summer tourism in Shenyang.关键词
文旅融合/避暑旅游/旅游发展/发展路径/沈阳市Key words
integration of culture and tourism/summer tourism/tourism development/development path/Shenyang city分类
经济学引用本文复制引用
王恒..文旅融合背景下避暑旅游高质量发展路径研究[J].安顺学院学报,2025,27(1):15-22,8.基金项目
辽宁省社会科学规划基金重点项目"辽宁省避暑旅游发展机制、模式与路径研究"(L23AJY016). （L23AJY016）
