安顺学院学报2025，Vol.27Issue(1)：23-28,6.
文化IP赋能非遗文化活态传承的逻辑机理、实践案例与路径选择
The Logical Mechanism,Practical Cases,and Path Selection of Cultural IP Empowering the Dynamic Inheritance of Intangible Cultural Heritage
摘要
Abstract
Accelerating the inheritance and protection of intangible cultural heritage is the core content of building a socialist cultural power.In the current era,the development of cultural IP is booming,and its impact on the active inheritance of intangible cultural heritage is concentrated in four aspects:the re-lease of intangible cultural resources,the enhancement of added value of derivative products,the expan-sion of intangible cultural space,and the formation of a symbiotic circle of intangible cultural heritage.From this,it can be seen that empowering the active inheritance of intangible cultural heritage with cultur-al IP has considerable feasibility and is a new direction and idea for promoting the inheritance of intangible cultural heritage.In recent years,various regions across the country have gained rich experience and a-chievements in empowering the dynamic inheritance of intangible cultural heritage through cultural IP.It is necessary to conduct in-depth analysis and reference,and combine the basic ideas and processes of IP creation to construct an empowerment path from four aspects:connotation construction,characteristic de-velopment,deep dissemination,and technological empowerment,so that intangible cultural heritage can a-chieve sustainable development and high-quality dissemination with the help of IP as the era's wind.关键词
文化IP/非遗文化活态传承/逻辑机理/实践案例/路径选择Key words
cultural IP/active inheritance of intangible cultural heritage/logical mechanism/practical cases/path choice引用本文复制引用
张萍萍..文化IP赋能非遗文化活态传承的逻辑机理、实践案例与路径选择[J].安顺学院学报,2025,27(1):23-28,6.基金项目
2022年度安徽省哲学社会科学规划青年项目"皖北地区非遗文化与文创设计研究(AHSKQ2022D180). （AHSKQ2022D180）
