安顺学院学报2025，Vol.27Issue(1)：39-43,5.
乡村振兴背景下乡镇农产品品牌建设路径研究
Research on the Path of Brand Building of Township Agricultural Products under the Background of Rural Revitalization:A Case Study of Yumo Vinegar in Jinsha County,Guizhou Province
摘要
Abstract
Increasing the added value of agricultural products and enhance the self-generating ability of rural are-as.Brand building of agricultural products is the key to success or failure.From the development process of Yumo vinegar in Yumo Town,Jinsha County,Guizhou Province,it can be found that although agricultural products in rural areas have the support of"three grades and one standard",their development is still slow.The main reason is:weak brand awareness among stakeholders;Lack of awareness of brand rights protection among beneficiaries;The govern-ment's role as a strong engine is not fully utilized.In response to the above issues,through two brand building paths of"government led+cooperative collaboration"and"cooperative led+government collaboration",optimizing the roles of the government and cooperatives can effectively enhance the level of brand building for rural agricultural products and help promote rural revitalization.关键词
乡村振兴/品牌建设/禹谟醋/地理标志Key words
rural revitalization/brand branding/Yumo vinegar/Geographical indications分类
政治法律引用本文复制引用
张贵诗,苏志华,敖贵艳..乡村振兴背景下乡镇农产品品牌建设路径研究[J].安顺学院学报,2025,27(1):39-43,5.基金项目
国家社科基金一般项目"经济与生态双重目标下林下经济发展中农企协同机制及政策优化研究"(22BGL302). （22BGL302）
