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人工智能生成内容(AIGC)信息回避影响机制研究——AI身份威胁的调节作用

张玥 姜冠岐 李璐含

现代情报2025,Vol.45Issue(4):60-73,14.
现代情报2025,Vol.45Issue(4):60-73,14.DOI:10.3969/j.issn.1008-0821.2025.04.006

人工智能生成内容(AIGC)信息回避影响机制研究——AI身份威胁的调节作用

Research on the Influencing Mechanism of Users' Avoidance Intention towards AIGC Information——The Moderating Role of AI Identity Threat

张玥 1姜冠岐 1李璐含1

作者信息

  • 1. 南京大学信息管理学院,江苏 南京 210023
  • 折叠

摘要

Abstract

[Purpose/Significance]This paper focuses on investigating the causes and mechanisms behind users' in-tention to avoid artificial intelligence-generated content(AIGC)information,aiming to provide theoretical guidance for us-er information behavior,optimization of AIGC technology,and iteration of AIGC products.[Method/Process]Drawing upon the C-A-C framework,this study constructed a theory model to examine the influence of controllable degree of infor-mation,transparency of information,and AI anxiety on information avoidance.The study collected sample data through vir-tual experimental design,and analyzed data using partial least square structural equation modeling(PLS-SEM).[Result/Conclusion]The findings reveal significant differences in users' avoidance intention towards AIGC information based on its transparency and controllability.Additionally,AI anxiety exhibits a positive relationship with information avoidance behav-ior.Notably,it is important to acknowledge that AI identity threat positively moderates the relationship between AIGC infor-mation uncertainty and AI anxiety.

关键词

人工智能(AI)/人工智能生成内容(AIGC)/信息回避/AI身份威胁/AI焦虑

Key words

artificial intelligence(AI)/artificial intelligence generated content(AIGC)/information avoidance/AI identity threat/AI anxiety

分类

社会科学

引用本文复制引用

张玥,姜冠岐,李璐含..人工智能生成内容(AIGC)信息回避影响机制研究——AI身份威胁的调节作用[J].现代情报,2025,45(4):60-73,14.

基金项目

国家社会科学基金项目"信息茧房催化下群体性迷失形成机制与治理策略研究"(项目编号:23BTQ090) (项目编号:23BTQ090)

教育部人文社会科学研究基金项目"移动健康管理中信息回避形成机制与演化规律研究"(项目编号:21YJC870020) (项目编号:21YJC870020)

江苏省社会科学基金项目"面向移动健康管理的信息回避行为模式识别与演化规律研究"(项目编号:21TQB003). (项目编号:21TQB003)

现代情报

OA北大核心

1008-0821

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