西南交通大学学报（社会科学版）2025，Vol.26Issue(1)：1-14,14.
论主流媒体融合实践的两大中介策略
Two Intermediary Strategies of Mainstream Media Integration Practice
摘要
Abstract
Media platformization(self-intermediation strategy)and platform mediatization(other-intermediation strategy)are regarded as the two major intermediary strategies in the mainstream media integration practice.Facing the loss of attention resources and the decline of influence caused by digital technology,the mainstream media choose intermediary strategy as an important means to resolve the dilemma.Mainstream media have formed a set of production processes and value norms when implementing intermediary strategies.Behind the operation of intermediary strategy,there is a complex mechanism of interaction,where political logic,platform logic and media logic shape the current mainstream media integration practice.This paper further proposes that straightening out the three logical relations,exploring the"re-mediatization"path of the mainstream media,and reflecting on the intermediary problems of communication technology should be the basic direction of seeking the future development of the mainstream media.关键词
媒体平台化/平台媒体化/融合实践/中介Key words
media platformization/platform mediatization/integration practice/intermediary引用本文复制引用
杨保军,樊攀..论主流媒体融合实践的两大中介策略[J].西南交通大学学报（社会科学版）,2025,26(1):1-14,14.基金项目
教育部高等学校人文社会科学重点研究基地"中国人民大学新闻与社会发展研究中心"重大项目"当代中国新闻学自主知识体系构建研究"(批准号22JJD860018) （批准号22JJD860018）
