西南交通大学学报（社会科学版）2025，Vol.26Issue(1)：41-56,16.
中英成年人季节性流感疫苗接种决策的跨文化比较研究:基于随机干预实验的证据
A Cross-Cultural Comparative Study on Seasonal Influenza Vaccination Decision-Making among Chinese and British Adults:Evidence from a Randomized Intervention Experiment
摘要
Abstract
Improving the effectiveness of health interventions requires a deep understanding of the cultural values of the target population.This study focuses on adults from China and the UK as experimental subjects,with seasonal influenza vaccination as the theme.Utilizing experimental information designs based on goal framing and cultural framing,we explore the impact of different messaging frameworks on adults'attitudes towards vaccines and their willingness to be vaccinated in both countries.The results of a randomized intervention experiment(N=825)confirm that the persuasiveness is significantly enhanced when the cultural values embedded in the message align with individuals'cultural value orientations.The combined framework(cultural framing+goal framing)also exerts an interactive influence on the vaccination attitudes and intentions of the Chinese and British public.This study proposes that health intervention strategies should be designed based on"individual cultural orientations"within multicultural contexts,rather than solely relying on"national and ethnic groupings".Additionally,given the increasingly prominent collectivist and communitarian value orientations among the younger generation in both China and the UK,this study suggests that greater emphasis should be placed on the positive role of shared values and core values in health intervention practices,to facilitate the formation of healthy behaviors.关键词
个人主义和集体主义/季节性流感疫苗/劝服策略/文化框架/目标框架Key words
individualism and collectivism/seasonal influenza vaccine/persuasion communication/cultural framing/gain framing引用本文复制引用
张潇潇,陈伟军..中英成年人季节性流感疫苗接种决策的跨文化比较研究:基于随机干预实验的证据[J].西南交通大学学报（社会科学版）,2025,26(1):41-56,16.基金项目
北京交通大学人才基金项目"混合信息框架视角下流感疫苗推广信息的说服策略和效果研究——一项大型的跨国实验项目"(KHXKRCW230003532) （KHXKRCW230003532）
