西南交通大学学报（社会科学版）2025，Vol.26Issue(1)：69-80,12.
基于巴黎奥运会理解中国体育国际传播的六个认知向度
Six Cognitive Dimensions for Understanding China's International Sports Communication Based on Olympic Games Paris 2024
摘要
Abstract
The Summer Olympic Games is the largest and most influential international sports event in the contemporary world,which attracts an extensive social concern,and plays an important role in international relations and molding the image of a country.Based on the practice of China's international sports communication in Olympic Games Paris 2024,this study identifies the relationships between international communication and cross-cultural communication,compliance and glocalization,previous China and contemporary China,understanding China and understanding the West,confronting differences and expressing empathy,and grand narrative and micro narrative.关键词
巴黎奥运会/国际传播/跨文化传播/话语权/中国传统体育文化Key words
Olympic Games Paris 2024/international communication/cross-cultural communication/discourse right/Chinese traditional sports culture引用本文复制引用
曾文莉..基于巴黎奥运会理解中国体育国际传播的六个认知向度[J].西南交通大学学报（社会科学版）,2025,26(1):69-80,12.基金项目
国家社会科学基金一般项目"中国共产党百年体育宣传思想工作研究"(21BTY001) （21BTY001）
