西南交通大学学报（社会科学版）2025，Vol.26Issue(1)：81-90,10.
奥运解说新场景下的话语样态与生产平衡
New Challenges in the New Scene of Olympic Commentary
摘要
Abstract
After the end of the Paris Olympic Games,the current Olympic Games is held in a media communication situation where traditional media and network media compete together,social media reconstructs viewing habits,and network users produce content simultaneously under the power of technology.Sports commentary is not only shaped by these factors,but also adjusted for these factors,presenting a different interpretation discourse pattern and production mechanism.The article,adopting semiotics as its research perspective and focusing on some Chinese commentary texts from Mainland China,finds that during the Paris Olympics,the elite texts in the Mainland region's commentary have further declined,the audience's genre expectations have a counter-effect on commentators,and there is a need for a re-balance between professionalization and entertainment orientation.关键词
巴黎奥运会/符号学/话语样态/精英文本/体裁期待/专业性/娱乐性Key words
Paris Olympic Games/semiotics/discourse patterns/elite texts/genre expectations/professionalism/entertainment引用本文复制引用
柳亚鹏..奥运解说新场景下的话语样态与生产平衡[J].西南交通大学学报（社会科学版）,2025,26(1):81-90,10.基金项目
湖南省普通本科高校教学改革研究项目(202401000493) （202401000493）
