移动健康在我国农村地区推广利用的机遇与挑战:基于SWOT模型的分析OA

With the advent of globalization and information age,mobile health(mHealth),as a new medical service model,has developed rapidly and attracted much attention around the world.In rural areas,the promotion and application of mobile health technology is of great significance to improve the unequal distribution of health resources and promote the accessibility and efficiency of health services.In the process of mobile health,rural areas have advantages such as low-cost medical access and a large number of potential users,but disadvanta-ges such as imperfect network infrastructure and uneven information literacy of residents are also restricting the process of its promotion.Meanwhile,privacy security issues and the widening digital divide have also become threats in the process of its promotion.In recent years,China has continuously introduced relevant support poli-cies,and emerging technologies have continuously iterated,which has ushered in opportunities for the promotion of mobile health in rural areas.This paper aimed to comprehensively evaluate the internal strengths and weaknesses,as well as external opportunities and challenges of m-health promotion and utilization in rural areas of China through SWOT analysis,so as to provide reference for promoting the development of m-health services in rural areas.