中国农村卫生事业管理2025，Vol.45Issue(2)：148-152,5.DOI:10.19955/j.cnki.1005-5916.2025.02.013
基于5W传播理论的中医药文化国际传播困境及路径研究
Dilemmas and pathways of international communication of traditional Chinese medicine culture based on the 5W communication theory
摘要
Abstract
Based on Lasswell's 5W communication theory,the status quo of international communication of traditional Chinese medicine(TCM)culture and the dilemmas faced during the communication process are de-scribed in five dimensions,namely,the main body of communication,the content,the media,the audience and the effect.In view of the difficulties of insufficient synergy among TCM culture communication subjects,obscure and difficult-to-understand communication content,monotonous communication channel,limited cognition of com-munication audience and superficial communication effect,it is vital to enrich international communication strate-gies,including building a synergistic mechanism for the main body of international communication of TCM culture,promoting the integration of the communication content into the context,creating diversified channels of communi-cation,expanding the coverage of the audience,and enhancing the communication effect,to boost the all-round and three-dimensional"going out"of TCM culture.关键词
中医药/文化传播/国际传播/5W传播理论/跨文化交流/传播路径Key words
Traditional Chinese medicine/Culture communication/International communication/The 5W communication theory/Intercultural exchange/Way of communication分类
医药卫生引用本文复制引用
孙思莹,文秀,邬卫东..基于5W传播理论的中医药文化国际传播困境及路径研究[J].中国农村卫生事业管理,2025,45(2):148-152,5.基金项目
贵州省教育厅高校人文社会科学研究项目(23RWJD148) （23RWJD148）
