农业展望2024，Vol.20Issue(12)：95-102,8.
基于乡村多元价值视角的休闲农业产品开发模式
Development Model of Leisure Agricultural Products from the Perspective of Diversified Rural Values
摘要
Abstract
With the rapid growth of social economy and the improvement of people's living standards,the gradual change of consumption concepts has led to the gradual rise of leisure agriculture,which has become an emerging development model combining modern agriculture and tourism.Leisure agriculture products not only cover traditional agricultural and sideline products,but also include special products with sightseeing,experience and cultural connotations.However,despite the broad prospects of leisure agriculture,there are still many problems to be solved in the current product development process.In order to effectively solve these problems,it is necessary to deeply analyze the correlation logic between the connotation of rural multiple values and the development model of leisure agriculture products.The multiple values of rural areas not only include elements such as natural ecology,agricultural landscape,and traditional culture,but also involve the combination of modern industrial development and market demand.The development model of leisure agriculture products should start with innovation and differentiation,and create a product system with cultural heritage and ecological charm by exploring local characteristics.Based on this,further optimizing the development mode of leisure agricultural products can be carried out from strengthening the development of special products,brand building and intelligent management,so as to promote the high-quality development of leisure agriculture.关键词
乡村价值/休闲农业/农产品开发/多元价值Key words
rural value/leisure agriculture/agricultural products development/diversified value引用本文复制引用
刘享岳,江晶..基于乡村多元价值视角的休闲农业产品开发模式[J].农业展望,2024,20(12):95-102,8.基金项目
北京市农业农村局2023年北京市景观休闲农业创新团队项目(BAIC09-2023) （BAIC09-2023）
