现代农业科技Issue(6)：175-179,186,6.DOI:10.3969/j.issn.1007-5739.2025.06.046
基于AHP-SWOT模型的农村电子商务高质量发展研究
Research on High-quality Development of Rural E-commerce Based on AHP-SWOT Model
杨周梅 1邵慧敏1
作者信息
- 1. 云南师范大学经济与管理学院,云南 昆明 650500
- 折叠
摘要
Abstract
Promoting high-quality development of rural e-commerce is a vital condition for advancing common prosperity.Based on an elaboration of the status of rural e-commerce development,an SWOT analysis of rural e-commerce development was conducted from four aspects:strengths(S),weaknesses(W),opportunities(O)and threats(T).Further-more,the analytic hierarchy process(AHP)was introduced to establish an AHP-SWOT analysis and evaluation model for studying high-quality development of rural e-commerce,and the weights of the criterion layer and indicator layer were calculated.The development strategy suitable for rural e-commerce industry was obtained using the four-quadrant analysis method.The results showed that strengths and opportunities had higher weights in influencing rural e-commerce development,suggesting that the development of rural e-commerce should primarily focus on adopting a SO(strengths-opportunities)expansive strategy as its development strategy.关键词
AHP-SWOT模型/农村电子商务/高质量发展Key words
AHP-SWOT model/rural e-commerce/high-quality development引用本文复制引用
杨周梅,邵慧敏..基于AHP-SWOT模型的农村电子商务高质量发展研究[J].现代农业科技,2025,(6):175-179,186,6.
