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新媒体时代健康传播伦理的重构

黄盈盈

健康教育与健康促进2025,Vol.20Issue(1):102-105,4.
健康教育与健康促进2025,Vol.20Issue(1):102-105,4.DOI:10.16117/j.cnki.31-1974/r.202501102

新媒体时代健康传播伦理的重构

Reconstruction of Health Communication Ethics in the New Media Era

黄盈盈1

作者信息

  • 1. 湖南师范大学,410081,长沙
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摘要

Abstract

While the new media technology provides a new way of communication for people's health communication,it also produces a series of moral anomie problems in the process of communication,and there is the possibility of network ethical anomie in the digital media era to eliminate the existing ethical order.Nowadays,the technical ethics of new media health communication has not really formed.It is necessary to strengthen the ethical responsibility and ethical order control of ethical subjects'health communication by clarifying the ethical subjects with clear rights and responsibilities,constructing the ethical management system of health communication,and improving the cost of ethical anomie,so as to establish the ethical principles of network health communication,so as to ensure the healthy development of network health communication ecology.

关键词

新媒体时代/健康传播/道德失范/技术伦理

Key words

New media era/Health communication/Moral anomie/Technical ethics

引用本文复制引用

黄盈盈..新媒体时代健康传播伦理的重构[J].健康教育与健康促进,2025,20(1):102-105,4.

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