建筑与文化Issue(3)：86-89,4.DOI:10.19875/j.cnki.jzywh.2025.03.026
游客感知视角下的历史古镇景区交通导览系统有效性研究——以上海朱家角古镇为例
A Study on the Effectiveness of the Traffic Guide System in Historic Town from the Perspective of Tourist Perception:Taking Shanghai Zhujiajiao Ancient Town as an Example
摘要
Abstract
This paper examines the traffic guide system of Zhujiajiao Ancient Town Scenic Area,which includes various types of traffic guidance methods such as the online guide map provided by the scenic area's officials,offline guide signs,and map brochures.Utilizing on-site research and questionnaire surveys,the study integrates field observations with tourist evaluations to analyze the existing issues within the ancient town's traffic guide system.It investigates the effects of different types of traffic guides on tourists,assesses tourists'preferences and evaluations of the traffic guidance in Zhujiajiao Ancient Town,and examines tourists'path selection behaviors.Based on these analyses,the paper offers optimization suggestions for the traffic guide system in Zhujiajiao Ancient Town.关键词
交通导览/导向标识/朱家角古镇/游客感知Key words
traffic guide/guide sign/Zhujiajiao Ancient Town/tourist perception引用本文复制引用
张倬瑶,徐炜..游客感知视角下的历史古镇景区交通导览系统有效性研究——以上海朱家角古镇为例[J].建筑与文化,2025,(3):86-89,4.
