建筑与文化Issue(3)：272-275,4.DOI:10.19875/j.cnki.jzywh.2025.03.083
基于网络文本分析的云台山乡村民宿旅游形象感知与提升策略研究
Research on the Perception and Enhancement Strategies of Yuntai Mountain Rural Homestay Tourism Image Based on Network Text Analysis
摘要
Abstract
This study focuses on Yuntai Mountain rural homestay,using reviews from Ctrip as the data source.Content analysis was employed to analyze tourist review texts,exploring tourists'cognitive and emotional perceptions of rural homestay as well as identifying existing issues.The paper proposes measures to improve service quality and diversity,enhance the attractiveness of natural and man-made environments,enhance room and facility experience quality,and improve accessibility and convenience of transportation,with the goal of enhancing the tourism image perception of rural bed and breakfasts and promoting their sustainable development.关键词
旅游形象/游客感知/云台山/乡村民宿/网络文本分析Key words
touristic image/tourist perception/Yuntai Mountain/rural homestay/network text analysis引用本文复制引用
张健,刘辉,李鑫..基于网络文本分析的云台山乡村民宿旅游形象感知与提升策略研究[J].建筑与文化,2025,(3):272-275,4.
