中国生态农业学报（中英文）2025，Vol.33Issue(3)：590-604,15.DOI:10.12357/cjea.20240318
信息素养对农户保护性耕作技术采纳的影响研究
Influence of information literacy on farmers'adoption of conservation tillage:The moderating effect of ecological compensation
摘要
Abstract
Information literacy is an important index reflecting the level of human capital.This study analyzes the internal logical re-lationship between information literacy and farmers'adoption of conservation tillage technology,and provides a new perspective for promoting its popularization and application of conservation tillage technology.This research is crucial for promoting the sustainable utilization of cultivated land resources.We conducted field surveys in Heilongjiang,Henan,Shandong,and Shanxi provinces and ob-tained first-hand microdata from 895 rural households.This study used the entropy method to construct an evaluation index system for farmers'information literacy from three dimensions:information awareness,information knowledge,and information ability.The ordered probit model analyzed the direct impact of information literacy on farmers'adoption of conservation tillage technology.The mediating effect model analyzed its indirect impact,whereas the moderating effect model assessed the moderating effect of ecologic-al compensation in this relationship.The study revealed that 1)information literacy had a notable positive impact on farmers'adop-tion of conservation tillage technology and information literacy can promote farmers'adoption of conservation tillage technology.The results were confirmed using an endogeneity test and a series of robustness tests.Different dimensions of information literacy(i.e.information awareness,knowledge,and ability)promoted farmers'adoption of conservation tillage technology,with the effects ranked as follows:information knowledge>information awareness>information ability.2)The mechanism test results showed that information literacy promoted farmers'adoption of conservation tillage technology by reducing information cost and enhancing ex-pected return.Ecological compensation positively moderated the relationship between information literacy and farmers'adoption of conservation tillage technology,indicating a complementary relationship between information literacy and ecological compensation.In other words,ecological compensation reinforced the role of information literacy in promoting the adoption of conservation tillage technology by farmers.3)The results of the heterogeneity analysis showed that the promoting effect of information literacy on farm-ers'adoption of conservation tillage technology was more obvious among large-scale,low-income,and new-generation farmers.Based on the above conclusions,we propose the following policy recommendations.First,to promote the popularization and applica-tion of conservation tillage technology,information literacy training of farmers should be actively conducted to improve their inform-ation literacy level.Second,it is necessary to strengthen the construction of the information infrastructure in rural areas and reduce the threshold for farmers'information access.Third,the information supply on conservation tillage technology should be increased to im-prove farmers'expectations.Fourth,a scientific and reasonable ecological compensation system for conservation tillage that plays an active role in the adoption of conservation tillage technologies should be established.Fifth,different information literacy promotion strategies should be adopted for different groups.关键词
信息素养/保护性耕作技术/信息成本/预期收益/生态补偿Key words
information literacy/conservation tillage technology/information cost/expected return/ecological compensation分类
管理科学引用本文复制引用
崔钊达,余志刚..信息素养对农户保护性耕作技术采纳的影响研究[J].中国生态农业学报（中英文）,2025,33(3):590-604,15.基金项目
国家自然科学基金项目(72472090)、国家社会科学基金项目(24AJY028,24CJY112)、山东省自然科学基金项目(ZR2024MG050,ZR2022QG056)和安徽高校科研计划重点项目(2024AH052758)资助 This study was supported by the National Natural Science Foundation of China(72472090),the National Social Science Foundation of China(24AJY028,24CJY112),the Natural Science Foundation of Shandong Province(ZR2024MG050,ZR2022QG056)and Anhui Provincial Higher Edu-cation Research Program(2024AH052758). （72472090）
