农业工程2025，Vol.15Issue(3)：168-172,5.DOI:10.19998/j.cnki.2095-1795.202503330
基于战略钟理论的区域农产品品牌价值提升策略
Brand value promotion strategies of regional agricultural products based on strategic clock theory
李娜娜 1郭磊磊1
作者信息
- 1. 商洛学院经济管理学院,陕西 商洛 726000
- 折叠
摘要
Abstract
Based on strategic clock theory and combined with development history of regional agricultural products of Linwei grape,combination of regional agricultural products and development advantages and characteristics in development process were explored.De-velopment strategies of concentrated cost leadership(low price and low value),cost leadership(low price strategy),mix(low cost and high quality),differentiation(high value),and concentrated differentiation(high price and high value)in different develop-ment stages and environments of agricultural products were continuously and effectively implemented so as to realize improvement of brand value of Linwei grape.It could provided reference for other regional agricultural products to implement effective development strategies in different stages of development.关键词
战略钟理论/区域农产品/品牌价值/临渭葡萄Key words
strategic clock theory/regional agricultural products/brand value/Linwei grape分类
农业科技引用本文复制引用
李娜娜,郭磊磊..基于战略钟理论的区域农产品品牌价值提升策略[J].农业工程,2025,15(3):168-172,5.
