青岛大学学报（自然科学版）2025，Vol.38Issue(1)：94-101,8.DOI:10.3969/j.issn.1006-1037.2025.01.14
快递业感知隐私政策有效性对用户信任的作用机制
Mechanisms of Perceived Privacy Policy Effectiveness on User Trust in the Courier Industry
摘要
Abstract
Based on the privacy policies of nine typical express delivery enterprises in Chi-na,a mixed research method was used to explore the mechanism of perceived privacy poli-cy effectiveness on perceived user trust.The qualitative part extracted the key dimensions of perceived privacy policy effectiveness in the privacy policy text through textual analysis,and the quantitative part constructed a research model based on communicative privacy management theory and collected data for empirical testing.The results of the research show that perceived privacy policy effectiveness in the express delivery industry as per-ceived by users can be deconstructed into four dimensions:information protection meas-ures,security incident handling,information protection rights,and information handling knowledge.Perceived privacy control positively affects perceived user trust,and perceived privacy risk negatively affects perceived user trust,and perceived privacy policy effective-ness indirectly affects users'perceived trust by enhancing their perceived privacy control and reducing their perceived privacy risk.关键词
快递业/指标体系/感知隐私政策有效性/个人信息Key words
express industry/indicator system/perceived effectiveness of privacy policy/personal information分类
管理科学引用本文复制引用
李梦娇,陈昊,海玉格..快递业感知隐私政策有效性对用户信任的作用机制[J].青岛大学学报（自然科学版）,2025,38(1):94-101,8.基金项目
国家社会科学基金面上项目(批准号:23BGL276)资助. （批准号:23BGL276）
