系统管理学报2025，Vol.34Issue(2)：463-476,14.DOI:10.3969/j.issn2097-4558.2025.02.013
突发事件中多元主体如何生成舆情反转:敏感性、权威度和参与策略
How Multiple Subjects Generate Reversal of Public Opinion in Emergencies:Sensitivity,Authority,and Participation Strategy
摘要
Abstract
The generation mechanism of public opinion reversal in emergencies is a key issue in both network public opinion governance and modern government crisis management.This paper constructs a model to explain the generation of public opinion reversal in emergencies from the perspective of multiple subjects,based on a literature review.It categorizes the subjects involved in public opinion reversal into two groups:event subjects and dissemination subjects.It proposes that the sensitivity of event subjects,the authority of dissemination subjects,and the participation strategies employed by both types of subjects significantly impact the occurrence of public opinion reversal.By selecting 33 cases of sudden public opinion reversals from 2016 to 2023,including both positive and negative reversals,it identifies 8 pathways leading to positive reversal and 3 pathways leading to negative reversal through multi-case fsQCA(fuzzy set qualitative comparative analysis).It provides valuable theoretical support and practical guidance for modern government emergency management.Additionally,it proposes countermeasures and suggestions for managing public opinion reversal in emergencies.关键词
舆情反转/多元主体/突发事件Key words
public opinion reversal/multiple subjects/emergencies引用本文复制引用
谢起慧,席鹏莹,蔡子庆..突发事件中多元主体如何生成舆情反转:敏感性、权威度和参与策略[J].系统管理学报,2025,34(2):463-476,14.基金项目
国家社会科学基金资助项目(21CGL045) （21CGL045）
