系统管理学报2025，Vol.34Issue(2)：342-352,362,12.DOI:10.3969/j.issn2097-4558.2025.02.004
考虑多团长服务的社区团购供应链分销模式与定价决策优化
Optimizing Selling Format and Pricing Decisions in Community Group Buying Supply Chain with Multiple Broker Services
摘要
Abstract
This paper examines a community group buying supply chain involving a supplier,a community group buying platform,and multiple brokers serving community users.It develops supply chain optimization models for two sales formats:reselling and agency selling,and examines the pricing decisions and sales format selections made by both the platform and the supplier.The findings indicate that,first,the retail price increases as the broker's commission rate increases.When the difficulty of developing potential demand is low,an increase in the number of brokers also results in a higher retail price.However,when the demand potential is more challenging to develop,the opposite effect occurs.Second,the commission rates of both the group buying platform and brokers are crucial factors influencing the sales format selection.If the commission rate of the platform is low,it will favor the resale mode.If the commission rate of the platform is high,the selection will depend on the combined impact of both commission rates.For the supplier,if the commission rate of the platform falls below a certain threshold,the supplier prefers the agency selling format.Otherwise,the supplier's preference depends on the broker commission rate.Finally,the number of brokers also influences the preferences of both the platform and the supplier.关键词
社区团购供应链/多团长服务/分销模式选择/定价决策Key words
community group buying supply chain/multiple broker services/sales format selection/pricing strategy分类
管理科学引用本文复制引用
李响,魏芳怡..考虑多团长服务的社区团购供应链分销模式与定价决策优化[J].系统管理学报,2025,34(2):342-352,362,12.基金项目
国家自然科学基金资助项目(72072094,72472075) （72072094,72472075）
