系统管理学报2025，Vol.34Issue(2)：353-362,10.DOI:10.3969/j.issn2097-4558.2025.02.005
不确定需求下考虑价格和服务双重竞争的供应链决策
Digital Economy and Intelligent Decision Making:Optimal Supply Chain Strategies with Uncertain Demand Under Price and Service Competition
摘要
Abstract
This paper examines three supply chain structures:a supply chain with only a direct channel(O),a supply chain with only a retail channel(R),and a dual channel supply chain(D).In the context of demand uncertainty,and considering the dual competition of product price and service,it explores the optimal order quantity and service level strategy for retailers as well as the optimal wholesale price and service level strategy for manufacturer under different operating situations.Additionally,it uses both the analytical analysis and the numerical analysis to study the impact of five factors,service-sensitivity,cross service-sensitivity,price-sensitivity,cross price-sensitivity,and demand uncertainty,on the optimal decisions and profits of both manufacturers and retailers.A comparison of the three supply chain structures shows that with the development of online market or offline market,the dual-channel supply chain structure becomes more efficient and more advantageous for both manufacturers and retailers.关键词
双渠道供应链/直销渠道/定价策略/服务质量决策Key words
dual-channel supply chain/direct channel/pricing decision/service quality decision分类
管理科学引用本文复制引用
杨瑞鹏,高若欣,杨瑞娜..不确定需求下考虑价格和服务双重竞争的供应链决策[J].系统管理学报,2025,34(2):353-362,10.基金项目
国家自然科学基金资助项目(72271195,71871178) （72271195,71871178）
