智慧农业导刊2025，Vol.5Issue(6)：107-110,4.DOI:10.20028/j.zhnydk.2025.06.025
乡村振兴背景下阜阳农产品包装设计创新与品牌提升研究
摘要
Abstract
Rural revitalization is an important part of building a strong socialist agricultural country in the new era.Cultivat-ing local characteristic agricultural product brands can effectively promote the development of local agricultural industries and ac-celerate the pace of rural revitalization.Agricultural product packaging can effectively strengthen the brand building of agricultural products and enhance the competitiveness of local agricultural products.This paper analyzes the current situation of agricultural product packaging and brand building in Fuyang,finds out its existing problems,and explores the establishment of a three-di-mensional innovation and improvement strategy guided by Xi Jinping Thought on Ecological Civilization and based on natural e-cology,humanistic ecology,and social ecology to strengthen Fuyang's agricultural products.Natural attributes,regional characteris-tics,cultural connotations and sustainable development,increase the added value of agricultural products,effectively enhance the brand image of agricultural products,and empower rural revitalization and value-added empowerment.关键词
乡村振兴/农产品/包装设计/品牌/生态文明Key words
rural revitalization/agricultural products/packaging design/brand/ecological civilization分类
管理科学引用本文复制引用
于娜,张婉静..乡村振兴背景下阜阳农产品包装设计创新与品牌提升研究[J].智慧农业导刊,2025,5(6):107-110,4.基金项目
安徽省2022年度哲学社会科学重大项目(2022AH040325) （2022AH040325）
安徽省2024年度人文社科重点项目(2024AH053025) （2024AH053025）
阜阳职业技术学院2023年度科研项目(2023KYXM11) （2023KYXM11）
阜阳职业技术学院2023年校级质量工程重点专业群项目(2023ZDZYQ05) （2023ZDZYQ05）
