职业技术教育2025，Vol.46Issue(10)：14-22,9.
错构与重构:职业教育吸引力提升的"信息茧房"及调适
Misconstruction and Reconstruction:The"Information Cocoon"and Adjustment in Enhancing the Attractiveness of Vocational Education
摘要
Abstract
The enhancement of the social attractiveness of vocational education requires increasing society's understanding of vocational education students and breaking the"information cocoon"formed by stereotypes.In order to clarify the social image of vocational education students,this study collected mainstream social media platforms and interview data from different groups to conduct an online ethnographic investigation of the social image of vocational education students,forming a label spectrum of"other self"and self-image of vocational education students,and completing the construction of vocational education students'social image.On this basis,through comparative analysis of the connotations of the images,it is found that there is an image mismatch between the two,manifested in the overall image of the group,the image of family kinship,and the image of skills learning,which arises from the diverse information interaction deviation between social groups and vocational education student groups.To adjust the self-image deviation of vocational education students and further enhance the attractiveness of vocational education,firstly,the foundation of quality should be established,and the core and cornerstone of enhancing the attractiveness of vocational education should be firmly built;secondly,continuously motivate vocational education students to break through and become butterflies through their own growth and transformation,gradually changing the inherent bias of society towards vocational education;finally,media empowerment,innovative use of social media,telling the story of China's vocational education well,creating a favorable external environment for the development of vocational education,and steadily enhancing the attractiveness of vocational education.关键词
职教学子/他我形象/自我形象/职业教育吸引力/网络民族志Key words
vocational education students/others'image/self-image/attractiveness of vocational education/online ethnography分类
社会科学引用本文复制引用
宋亚峰,陈思吉..错构与重构:职业教育吸引力提升的"信息茧房"及调适[J].职业技术教育,2025,46(10):14-22,9.基金项目
国家社科基金教育学青年课题"稳步发展背景下职业本科院校专业结构的适配性研究"(CJA220328),主持人:宋亚峰 （CJA220328）
