鞋类工艺与设计2025，Vol.5Issue(6)：154-156,3.DOI:10.3969/j.issn.2096-3793.2025-06-050
北京地区名人纪念馆文创设计策略分析
Analysis of Cultural and Creative Design Strategies for Celebrity Memorial Halls in Beijing
摘要
Abstract
This study systematically sorted out the types,characteristics,and existing problems of cultural and creative products in celebrity memorial halls in Beijing through literature analysis,field research,and case comparison.It was found that existing products mostly remain in symbolic replication,lacking deep transformation of the spiritual core of celebrities and modern experiential innovation.In this regard,it is proposed to use cultural core mining as the basis,integrate experiential design concepts,construct a layered development system,and optimize communication and marketing strategies to form a differentiated,interactive,and targeted cultural and creative development path.The research results can provide theoretical and practical references for the cultural and creative research and development of Beijing and local memorial halls,promoting the value transformation and dissemination of cultural resources.关键词
名人纪念馆/文创设计/策略分析Key words
celebrity memorial hall/cultural and creative design/strategic analysis分类
通用工业技术引用本文复制引用
王玉珏,朱慧..北京地区名人纪念馆文创设计策略分析[J].鞋类工艺与设计,2025,5(6):154-156,3.
