鞋类工艺与设计2025，Vol.5Issue(6)：195-197,3.DOI:10.3969/j.issn.2096-3793.2025-06-063
清明上河园旅游文创设计的探索与实践
Exploration and Practice of Tourism Cultural and Creative Design in Qingming Shanghe Park
摘要
Abstract
In the context of the rapid development of cultural IP and food and play design,major tourist attractions and history museums are using new media marketing and product design to innovate.Therefore,cultural and creative products also have great market prospects.Based on the original shapes of the characters and buildings of various scenic spots in the park and the history,culture and culture of the Great Song Dynasty,stories,etc.,through the extraction of appearance and characteristics,the research and analysis of tourist souvenirs,the design of food games and chess and card games,as well as the innovative design of cultural and creative products in the scenic spot.It is hoped that users can feel the charm of food,play and culture,in order to provide reference for the development of tourism cultural and creative products in Qingming Shanghe Park and other historical and cultural scenic spots.关键词
清明上河园/旅游文创设计/文化传承Key words
the millennium city park/tourism cultural and creative design/cultural inheritance分类
通用工业技术引用本文复制引用
张梦婷,王峥..清明上河园旅游文创设计的探索与实践[J].鞋类工艺与设计,2025,5(6):195-197,3.
