高原农业2025，Vol.9Issue(2)：267-276,10.DOI:10.19707/j.cnki.jpa.2025.02.014
基于SWOT-AHP模型的林芝市茶文化旅游发展战略分析
Analysis of the Development Strategy of Tea Culture Tourism in Linzhi City Based on SWOT-AHP Model
潘向鸽 1刘茂飞 1师学萍1
作者信息
- 1. 西藏农牧学院植物科学学院,西藏 林芝 860000
- 折叠
摘要
Abstract
The Linzhi area has a long history of tea culture in Xizang,and is also the holy land of international tourism.Both the development of tea industry and the development of tourism have unique natural conditions.In order to scientifically formulate the development strategy of Linzhi tea culture tourism,rationally develop and utilize the tea culture tourism resources in Linzhi,give full play to the advantages of resource endowment,improve the utilization rate of resources,and optimize the structure of the tea industry,this paper uses SWOT-AHP model to analyze the internal advantages and disadvantages and external opportunities and challenges of the development of tea culture tourism in Linzhi,and concludes that the active resistance strategy(ST strategy)should be adopted in Linzhi tea culture tourism,in order to provide a reference for the development of tea culture tourism in Linzhi.关键词
茶文化旅游/SWOT/AHPKey words
Tea culture and tourism/SWOT/AHP分类
管理科学引用本文复制引用
潘向鸽,刘茂飞,师学萍..基于SWOT-AHP模型的林芝市茶文化旅游发展战略分析[J].高原农业,2025,9(2):267-276,10.
