科学与管理2025，Vol.45Issue(2)：60-69,10.DOI:10.3969/j.issn.1003-8256.2025.02.008
政务社交媒体信息效用影响因素研究
Research on Influential Factors of Government Social Media Information Utility:Analysis Based on Grounded Theory and Fuzzy DEMATEL-ISM
摘要
Abstract
In order to deeply explore the influencing factors of government social media information effectiveness as well as the importance degree and complex hierarchical relationship among various factors,this paper takes senior users of government social media as the research object,uses semi-structured interview and grounded theory methods to analyze and obtain the factors affecting government social media information effectiveness and builds a theoretical model.Then the fuzzy DEMATEL-ISM method is used to identify the key factors and build the hierarchical structure model.The results show that:(1)The mode of information presentation,the form of service and the authority of information are the key factors and also the root factors;(2)Perceived usefulness,perceived ease of use and usage characteristics are outcome factors,but also surface factors.The research results are crucial for meeting the increasing demand for information services from the public and for the construction and development of government social media platforms.关键词
政务社交媒体/信息效用/扎根理论/模糊DEMATEL-ISM/影响因素Key words
government social media/information utility/grounded theory/fuzzy DEMATEL-ISM/influencing factors分类
社会科学引用本文复制引用
冯缨,方正伟,孙晓阳,张姗姗..政务社交媒体信息效用影响因素研究[J].科学与管理,2025,45(2):60-69,10.基金项目
国家社会科学基金项目(20BTQ047) （20BTQ047）
